SEO stands for Search Engine Optimization. In a short and simple definition, SEO helps your webpage get a rank higher on the search engine's SERP (Search Engine Result Page) to enhance the traffic on your website.

Which is better – SEO or PPC?

When it comes to enhancing the engagement of your website, both SEO and PPC are important. How? You cannot achieve domain authority, organic brand value, and an online presence without SEO. PPC is a Pay Per Click campaign, which comes under the paid search engine marketing category. With PPC, you can target your ad depending on demographic, behaviour, and keywords for your target audience.

What is SEM?

SEM stands for Search Engine Marketing, a form of internet marketing that promotes the visibility of a website through paid ads and organic results. So, SEM includes both SEO and PPC.

What is on-page SEO?

On-page SEO includes strategies used on or within a page to promote the rank of a website on the search engine result page. On-page SEO includes content and HTML source codes of a page.

Does my business need SEO?

Without SEO, your business stands nowhere on the internet. SEO boosts the performance of your website by bringing traffic to your pages. Different strategies help you generate leads for your profit.

How do I get started with SEO?

If you are unaware of SEO, you can put the responsibility of your site ranking on a shoulder of an experienced company. We can help you manage your site's SEO by auditing your website first. It helps us find out the faults on your pages. We will correct your metadata and broken links. We will also improve the page loading speed.

How to find the best keyword for my business?

You need to research keywords for your business and optimize your late accordingly. Find out what your customers type on the search bar for finding similar products that your business has. There are many keyword research tools available online for your help.

Why isn't my website ranking on Google?

The first possible reason can be that Google has not yet indexed your website. If your website is new, you can wait. But, if your site is old, hire an SEO company to promote your rank.

Why has my organic traffic been dropped?

If your organic traffic drops suddenly, the reason can be the changes on your website, the relevancy of your content has changed, or Google updates.

What is a Google penalty?

Google penalty is a wide term, and it includes user-generated spam, hidden text or keyword stuffing, unnatural links to and from your website, and many other things.

How long does it take to rank on Google?

Getting a good rank on Google is becoming tougher every day since Google launches new updates frequently by changing the ranking parameters. But, you can expect your website to rank from 6 months to 1 year. Practice good SEO rules, and you will get the ranks of your website.

What are Google's most important ranking factors?

Some of the most important ranking factors are – high-quality content, backlink, website loading speed, mobile-friendliness, domain authority, keyword optimizations, and website structure.

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