SEO stands for Search Engine Optimization. In a short and simple definition, SEO helps your webpage get a rank higher on the search engine's SERP (Search Engine Result Page) to enhance the traffic on your website.
When it comes to enhancing the engagement of your website, both SEO and PPC are important. How? You cannot achieve domain authority, organic brand value, and an online presence without SEO. PPC is a Pay Per Click campaign, which comes under the paid search engine marketing category. With PPC, you can target your ad depending on demographic, behaviour, and keywords for your target audience.
SEM stands for Search Engine Marketing, a form of internet marketing that promotes the visibility of a website through paid ads and organic results. So, SEM includes both SEO and PPC.
On-page SEO includes strategies used on or within a page to promote the rank of a website on the search engine result page. On-page SEO includes content and HTML source codes of a page.
Without SEO, your business stands nowhere on the internet. SEO boosts the performance of your website by bringing traffic to your pages. Different strategies help you generate leads for your profit.
If you are unaware of SEO, you can put the responsibility of your site ranking on a shoulder of an experienced company. We can help you manage your site's SEO by auditing your website first. It helps us find out the faults on your pages. We will correct your metadata and broken links. We will also improve the page loading speed.
You need to research keywords for your business and optimize your late accordingly. Find out what your customers type on the search bar for finding similar products that your business has. There are many keyword research tools available online for your help.
The first possible reason can be that Google has not yet indexed your website. If your website is new, you can wait. But, if your site is old, hire an SEO company to promote your rank.
If your organic traffic drops suddenly, the reason can be the changes on your website, the relevancy of your content has changed, or Google updates.
Google penalty is a wide term, and it includes user-generated spam, hidden text or keyword stuffing, unnatural links to and from your website, and many other things.
Getting a good rank on Google is becoming tougher every day since Google launches new updates frequently by changing the ranking parameters. But, you can expect your website to rank from 6 months to 1 year. Practice good SEO rules, and you will get the ranks of your website.
Some of the most important ranking factors are – high-quality content, backlink, website loading speed, mobile-friendliness, domain authority, keyword optimizations, and website structure.
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